Experiments
A Simple Title Tag Experiment Framework
Run cleaner title tests without guessing.
2026-08-08
Title changes are easy to ship and hard to judge without a process.
Framework
- Capture a 14–28 day baseline.
- Change one title.
- Wait at least 14 days with similar impressions.
- Compare CTR and clicks — not rankings alone.
Use estimated opportunity language. Never promise a CTR lift.
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